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Underscores the personal care brand's commitment to keeping girls in sports through the Body Confident Sport program.
November 20, 2024
By: Lianna Albrizio
Associate Editor
Dove will return to Super Bowl Sunday with a new 30-second spot addressing the issue that nearly half of girls drop out of sports by age 14 due to low body confidence. Airing during the fourth quarter of the big game at Caesar’s Superdome in New Orleans on Feb. 9, 2025, this year’s ad – created in partnership with WPP’s Ogilvy – underscores the Dove brand’s commitment to keeping girls in sports through the Body Confident Sport program. The program is a scientifically-prov...
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